Cases
Three projects exploring how I approach product design, from uncovering new opportunities and improving existing features to finding better ways of working together.
- Product · Innovation & Discovery
Designing for PDF accessibility
Exploring an uncertain problem and shaping a product opportunity. - Product · Iteration & Improvement
Rethinking the score
Iterating on an established product to better reflect customer goals. - Process · Design practice & Influence
Bringing the user into the room
Building shared understanding and improving how user-centred decisions are made.
About
Approach
Senior Product Designer connecting user needs, business goals and technical possibilities to create meaningful product experiences.
I take a strategic, research-driven approach, with a focus on accessibility and the bigger picture.
I believe the best solutions emerge when we share a vision, challenge ideas and bring different perspectives together - while having fun on the way.
Skills
Strategy & research
- Product discovery & strategic thinking
- User research & usability testing
- Data-informed design & experimentation
Design & craft
- End-to-end product design
- Interaction & UI design
- Art direction
- AI-assisted design & prototyping
People & inclusion
- Accessibility & inclusive design
- Cross-functional collaboration & facilitation
Experience
Work
- 2016 - 2026
Senior Product Designer
Siteimprove
- Designed and evolved B2B SaaS solutions that expanded digital accessibility capabilities across websites, mobile apps, PDFs, design files and code.
- Used customer research and journey mapping to shape product priorities and address user needs.
- Explored early proactive and conversational and AI patterns for accessibility remediation, informing emerging product experiences.
- Introduced journey-mapping templates adopted across the design team and facilitated workshops to align teams around user needs.
- 2013 - 2014
Digital Designer
webCRM
- 2012 - 2013
Student Digital Designer
Molamil
- 2011 - 2014
Freelance Web Designer
Aalborg University, Music For Dreams, etc.
Education
- 2014 - 2016
Digital Design and Communication
IT University of Copenhagen
Master's degree
- 2010 - 2013
Interactive Design
Danish School of Media and Journalism
Bachelor's degree
- 2008 - 2010
Multimedia Design
Copenhagen School of Design and Technology
AP degree
Tools
- Design
- Figma
Figma Make Claude Design/Code Affinity
- Research
- Dovetail
Maze Pendo
- Collab
- Miro
FigJam Confluence
- Technical
- HTML/CSS
Selected personal development
- 2025
The Power of Storytelling in Product
Internal talk for Product & Development
- 2025
UX Con Vienna
Conference attendance
- 2022
Continuous Discovery Course
Teresa Torres
- 2021
UX is a Mindset
Internal talk for Product & Development
- 2020
Product Owner
Course by SCRUM
- 2019
Accessibility in UX
Talk at CPH UX
Personal interests
- Hobbies
- Nature
Concerts Reading Meditation Making Travel
Contact
Let's talk
Open to product design opportunities where I can help solve meaningful problems with thoughtful, collaborative teams.
- Phone
- +45 20 99 37 42
- Location
- Copenhagen, Denmark
- Connect